Growth — 4 min read
How Reputation Shapes Growth
Reviews are not decoration. They are often the last thing a customer checks before deciding.
Reviews are a decision point
For service businesses, the review profile is often the last thing checked before a call. Volume, recency and specificity all matter more than a perfect score.
Make asking part of the job
The businesses with strong profiles are rarely lucky. They ask consistently, at the moment the customer is happiest, and make it a two-tap process.
Answer everything
A calm, specific reply to a critical review often reassures future customers more than the praise above it.
Use the language you are given
The words customers use in reviews are the clearest brief you will ever get for your website copy.